Watch The Twilight Saga: Eclipse at Shaw Theaters And Stand A Chance to Drive The Volvo XC60 for 1 MONTH!
Get the Contest Forms at any Shaw Theaters islandwide and attach 01 of your Shaw – The Twilight Saga: Eclipse Ticket. Drop it into the contest box and you’re done!! GOOD LUCK!!!
Volvo – Lost In Forks Contest (International) Advert
We finally got the video ad campaign for the Lost In Forks Game for INTERNATIONAL audiences to promote Volvo’s LOST IN FORKS!
PLAY FOR THE CHANCE TO WIN FANTASTIC PRIZES!!!
How are you guys doing BEING LOST IN FORKS?! We still can’t find a shorter way than 11 forks! Now analyzing the clues to see if they can tell us something.
GOOD LUCK EVERYONE!!!
New Moon News
This post will be about eye candy – lovely pictures from New Moon and promotions. 😉 ENJOOOYY
Here’s an HQ image of Edward and the Volvo XC60. Thanks to robssessedpattinson.com for the pic!
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And here’s the Japanese Version of the Volvo ad.
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And now, HQ Outtakes of Robert Pattinson & Kristen Stewart’s photo shoot with Harper’s Bazaar.Â
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This picture could almost be the scene in “Breaking Dawn” where Edward teaches Bella the ropes – Chapter 21: First Hunt (!!!!)
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Thanks a HEAP to  RobsessedPattinson.com for the outtakes and head on there for MORE!
New Moon News
WOOOOW!!!
CHECK OUT This VOLVO ADVERTISEMENT!!!!
Scenes from Twilight and New Moon are incorporated into the advertisement for the C30 & XC60.
Oh btw, Edward Cullen Alert …. Walking In SLOW MOTION!!
This reminds me of Twilight Singapore’s Visit to the Volvo Showroom!
Here’s an interesting article from MediaPost.com : Volvo Backs Star Turn With ‘Twilight: New Moon’
Volvo is launching an international promotion around “Twilight: New Moon,” the second installment of Summit Entertainment’s “Twilight” motion picture series, premiering on Nov. 20.
In the romance film, vampire Edward Cullen drives Volvo’s XC60 crossover. Volvo’s C30 3-door coupe was featured in the first movie, but this is the first of the films in which Volvo is actually marketing around the car’s star turn.
“It was a missed opportunity in the first film because the car had actually four minutes in the film, which is unheard of in product placement,” says Linda Gangeri, Volvo’s national advertising manager. “It did really well without us doing anything, so with the second film we worked with the studio to develop a global program.”
“What we have learned is these fans for this series are so fanatical that the minute you deviate from the story in any way they are not happy. All of the creative you see will be centered on the film, so the 30-second TV spot will use footage from the film that incorporates the car, and the online game is all about the story.” Volvo will host clips from the film on the Web site as well.
The film is the right property for Volvo, per Gangeri, because it skews young, and allows Volvo to get outside the “safety” envelope that has defined the brand for consumers for years.
“What happened with the C30 in the first ‘Twilight’ film was it drew interest among 20- to-30-year-olds and people who had never considered Volvo before,” she says. “And while the books started out appealing to a teen audience, it has grown exponentially. Women of all ages — they are reading the book. It does relate to what we are trying to do with brand, since we are perceived as ‘safe.’ This movie gives us an audience of people who haven’t acknowledged us before and lets us break out of the paradigm of being seen only as a safety brand.”
According to Gangeri, Volvo’s XC60 wasn’t brought into the movie through deal-making, but because author Stephenie Meyer’s brother suggested it. “He is very much a car nut; he was charged with deciding which characters drove what in the movie. The Volvo was chosen for Edward because he’s the hero — a protector who takes care of Bella, yet he wants to have something exciting and fast and fun,” she says.
For more of the article click here and also check out www.WhatDrivesEdward.com
Twilight Singapore Visits The Volvo Showroom!
Just recently, we (read: Nasyita, Aishah, Maria & myself) visited the Volvo Showroom located at 249 Alexandra Road. Bessy couldn’t join us for the ultimate Volvo experience as she was feeling unwell 😦
We met up with Sabrina Sng who is the Marketing Manager of SM Motors Pte Ltd. SM Motors Pte Ltd is the sole distributor of the Volvo cars here in Singapore. Sabrina was cool enough to let us have a “feel” of what is it like to be in the Volvo XC30 and Volvo XC60. Woots!!!
Here’s the VOLVO C30 in ‘Twilight’:
In the showroom…
Below: Aishah and myself re-enacting this particular scene of Bella & Edward in the car.
Now see the screen capture below from ‘Twilight’: 😀 😀 😀
Below: Aishah does the “Edward” stare in the school’s parking lot from ‘Twilight’!
Next is the VOLVOÂ XC60 in ‘New Moon’:
In the showroom…
Below: Die-cast of the Volvo XC60. Scale of die-cast is only 1:43 and it’s for sale! 😀
You can read up on loads of great information about these cars over at their respective pages from the Volvo website: Volvo C30 and Volvo XC60. If you’re keen to get the Volvo merchandises, click here.
Once again, thank you Sabrina for the wonderful evening spent with Edward’s shiny cars! 😀 We absolutely love it!
Twilight Singapore - a coven for all Singaporean Twilighters! 